Experience

Proven Results, Real Impact

Traditional degrees built the foundation.

But continuous education—and 575+ certifications—keep me sharp, relevant, and results-driven in a rapidly changing digital world.

August 2022 – Present

🏛️ University of North Texas Health Science Center (UNTHSC)

  • 📈 Achieved 3,000% growth in new student applications through coordinated SEO and PPC strategies
  • 🌐 10X Growth in traffic — Scaled web traffic from 980,000 in 2022 to 1.65 million in 2023, and 9.95 million in 2024
  • 🤖 Integrated AI across campaigns — 23% of all web traffic now AI-driven via keyword strategy, targeting, and automation
  • 🔍 Reduced Cost Per Click by 64.43% and Cost Per Acquisition by 46% through optimization
  • 📊 Added 1,800+ keywords to Google Top 50, with 718 ranking on Page One
  • 🧠 Increased average time on page from 18 seconds to 1:04, boosting engagement and relevance
  • 🎯 Developed SEO-optimized WordPress landing pages that lowered PPC costs and improved lead quality
  • 📺 Supported PPV campaigns across streaming radio and TV platforms to expand visibility

At UNTHSC, I lead the charge in transforming data into enrollment. I blend automation, targeting, and content strategy to drive measurable growth in competitive academic and health care markets.

February 2022 - November 2023

⚖️ Witherite Law Firm / LawBoss, Dallas, TX

  • 📈 Increased leads by 25% in the first 30 days and 40% within 90 days through targeted PPC and SEO strategy
  • 💰 Reduced Cost Per Acquisition by 15% with campaign optimization and performance audits
  • 🎯 Identified underperforming ad groups and keywords, reallocating budget to maximize ROI across all platforms
  • 📺 Operated PPV streaming campaigns across radio and TV to capture audience attention beyond search
  • 🔍 Conducted in-depth SEO audits and refined local search strategy to improve visibility in highly competitive legal markets

My time at Witherite sharpened my ability to move fast, measure what matters, and make real gains in one of the most competitive PPC verticals in the U.S.



🤝 Trusted by Leading Organization

Over the years, I’ve had the privilege of supporting a diverse range of clients—from public institutions to global brands.

Whether consulting behind the scenes or leading full-scale campaigns, my role has always been the same: deliver measurable impact and protect client trust.

  • ✅ St. John’s University
  • ✅ Tommy Hilfiger
  • ✅ Gospel Artists Mary Mary & Donnie McClurkin
  • ✅ Pfizer
  • ✅ Harris Bank
  • ✅ New York Department of Health
  • ✅ New York Department of Education
  • ✅ New Apostolic Church (Worldwide)
  • ✅ Keurig Coffee (prior to Green Mountain acquisition)

Due to confidentiality agreements and NDAs, not all client work can be disclosed publicly. However, these organizations have granted permission, and references are available upon request.